Choosing Well: Why Fit, Nature, and Alignment Matter More Than Flash — In Travel, Yachting, and Life

Choosing Well: Why Fit, Nature, and Alignment Matter More Than Flash — In Travel, Yachting, and Life

For most of my life, my work has centered around one belief:

Our best lives are built intentionally — not reserved for holidays, weekends, or “someday.”

They’re lived daily, often outdoors, in rhythm with nature, movement, and environments that support who we actually are.

That belief has quietly shaped every chapter of my career — long before yachts entered the picture.

A Consistent Lens, Applied Across Different Worlds

My professional life began on land, in automotive sales with Cadillac and GMC in Oakville, Ontario. It was a world of high-value decisions, emotion, aspiration, and identity.

What I noticed early on was this:
People didn’t regret spending money — they regretted choosing things that didn’t fit their lives.

The most satisfied clients weren’t chasing status. They were choosing alignment — vehicles that supported how they lived day to day, not how they thought they were supposed to look living.

That approach led to trust, longevity, and success — and it taught me something that has stayed with me ever since:

Helping people choose well matters more than helping them choose big.

Drawn to Water, Grounded in Nature

While my work started on land, I’ve always been drawn to water and sunshine. That’s where I feel most alive — and it’s no coincidence that my work has stayed close to the outdoors for decades.

After years of living and working across Europe, Asia, Central America, and now South America, one truth became clear:

An active life outdoors — connected to nature — is richer, healthier, and more grounding than anything designed solely for consumption.

Time outside feeds wellness. Movement feeds clarity. Simplicity feeds joy.

That understanding eventually brought me home to Burlington, Ontario, where I created Burlington Beach Rentals, later evolving into Ontario Staycation Adventures.

Fourteen years ago, I proposed a simple idea to the city:
What if people didn’t have to leave town — or wait for vacation — to feel alive?

The beach I chose had a reputation no one wanted. Through years of persistence, partnerships, and adaptation, that vision became a thriving experience-based business — working with communities, tourism boards, and all levels of government.

It wasn’t easy. It lasted over a decade. And it reinforced the same truth I’d seen everywhere else:

When people reconnect with nature and movement, something in them shifts — quietly but profoundly.

From Experiences to Environments

Through Take Me to Summer, my work expanded globally — curating immersive travel, slow living, retreats, and seasonal lifestyles for people ready to step outside the idea that life is only meant to be enjoyed occasionally.

Yachting became a natural extension of that work.

Not because it’s luxury — but because it’s environmental.

Yachts aren’t just transportation. They’re floating ecosystems. They influence pace, perspective, connection, and presence. They remove noise. They invite reflection.

Working with Globe Regal Yacht Brokerage, I now support clients with yacht charters and sales — using the same lens I’ve always used:

Not “What looks impressive?”
But “What supports the life you want to live — day after day?”

Whether someone is chartering, considering ownership, hosting retreats or off-sites, or reimagining how they spend their time, the question remains the same.

Reframing the Way We Think About Life

One of the most limiting narratives of modern life is the idea that joy must be postponed.

That fulfillment is something we earn later — on vacation, on weekends, after retirement, or once we’ve “made it.”

I don’t believe that.

I help people step outside that thinking — to notice the small, powerful shifts that allow life to be enjoyed now. Through place. Through rhythm. Through choosing environments that nourish rather than deplete.

This philosophy runs through everything I do — from local experiences to global travel, from yachts to The Summer Society and the upcoming Snowbird Blueprint.

It’s all about perspective:
Removing the noise.
Reconnecting with what actually lights people up.
And designing lives that feel expansive, active, and alive — no matter the scale.

Why This Matters Now

More people are questioning the default paths they’ve been following — how they work, where they live, and what they’re working toward.

My role has never been to tell people what to want.

It’s to help them see what’s possible when they choose alignment over expectation.

Not louder.
Not faster.
Just truer.

If this resonates, I always welcome thoughtful conversations.

Because the most meaningful lives aren’t accidental — they’re designed, one conscious decision at a time 🌊